Purple and Peach Photo Freelance Writer

Dynamic Innovation

Innovation is a turbulent process that requires different creative thinking styles to succeed. Discover your own creative thinking profile to learn about the type of innovation projects you excel at most.


Prof. Johnathan R. Cromwell

USF Logo.png

Johnathan R. Cromwell is an Assistant Professor in the department of Entrepreneurship, Innovation, Strategy, and International Business at the University of San Francisco. His research focuses on creative problem solving in organizations, particularly how individuals and groups tackle vague, open-ended, and ambiguous problems. Through this research, he is developing a new theoretical framework called "dynamic innovation" that explains why, when, and how people dynamically iterate between different creative thinking styles as they respond to changing environmental conditions in organizations. This work has been recognized by the Academy of Management with the 2018 OB Division Best Paper Award and featured in outlets like MIT Sloan Management Review. He earned an S.B. in Chemical-Biological Engineering from MIT and a Doctorate in Management from Harvard Business School.

Supporting Research